Tag Archives: tokidoki

The Frustration that is LE Dolls

I’ll be honest, I never thought I’d ever feel a real need for a limited edition doll. As far as exclusives or chaser figures go, or the ones that have value at least, I’ve always just thought it was cool if I happened to get one, but never really cared whether I got them or not. I think to date, the only “exclusive” toys I’ve actively pursued were Monster High items, and even with their exclusivity, we’re not talking about forking over a great sum of money to make them mine. I’ve watched my best friend fight the hordes for the exclusive dolls she has and sometimes have to pay unfair prices for the ones she really needed. I always feel so awful for her struggle and I thought that alone would deter me from ever feeling compelled to join the fray, but I learned last week that I was wrong.

 

Tokidoki and Barbie teamed up to release two new LE dolls last week and I’d already been wishing I’d known about Tokidoki back in 2011 when the first one came out because nowadays you’d be lucky to get it on eBay for somewhere between $300 & $800 (which means there’s never even a possibility I could own one). Of the new dolls, one was significantly more exclusive than the other. Naturally I was more drawn to the super limited one, not because of this exclusivity though, but because in my opinion it’s the prettier of the two dolls.

 

TokidokiBarbie2015

 

The doll I’m talking about is the Platinum Label Tokidoki Barbie. There were only 999 of her made. And to make that low availability even tougher, Barbie’s site first created a wait line to even shop the event (of which I stayed in for 6+ hours) and then a treasure hunt I knew nothing about to even find the page that doll was being sold on. I was allowed into the site about 2 minutes after the sale started, but by the time I found the secret page for the extra exclusive doll I wanted (we’re talking about maybe 10 minutes total), she was completely sold out already. Literally, in a handful of minutes. It blows my mind. And disappoints me.

 

What makes me even more frustrated is seeing her listed on eBay now for $1K or more. And people are actually bidding on that price, actually willing to pay that much. I guess if I was a rich person, maybe that wouldn’t seem so extreme for something so limited, but right now it just feels insane and disappointing. And I can bet that most Tokidoki fans are not rich.

 

I mean, I know I’m not some marketing expert and I won’t pretend to have any real understanding about toy manufacturing, but I just don’t understand the whole LE world. You have to figure that average toy production has to run in the 100’s of thousands, so a special, limited toy that only produced say 10K would still be a highly sought after doll worth money, but at 10K, there’d be a bigger chance that real fans might actually be able to own one. I just don’t get how one decides to only run 1K of something. Because, in the end, they’re not the one who reaps the profit on it, the scalpers are. I don’t understand how that’s beneficial to the business releasing the product in the first place. Sure, if that day, they only released 1K dolls at $75 a piece they made $75K in those few minutes it took to sell out and that’s great for business. But if you assume the profit on such a product is only 1/3 of that cost, they truly only made $25K. Meanwhile, if only 250 of those 1K LE dolls were purchased by scalpers who will turn around and sell that $75 doll for $1K, they’re making $250K (or $231+/- after their own cost). Those scalpers are winning every time. It just seems like a bad business decision on the creators part.

 

I don’t know, I know I’m just preaching to the choir of doll and toy collectors who also struggle to acquire rare things like this, but I just can’t stop thinking about how frustrating it is. I wish the irritation of it all only turned me further from the desire to want one of these exclusives, but somehow it’s only made me want it more. Still, not enough to ever pay such a crazy price for it, but enough to become a stalker if/when the next one releases. Is this madness they create in the ones who really want their products but fail to get them what they’re banking on when they release these things? Probably. And I guess if that is the objective, they’re clearly succeeding, because I’m not the only disappointed fan still talking about this a week later.

 

Addiction: On YouTube & Toys

Can we just talk about how weird it is to suddenly be so addicted to YouTube? It’s not like it’s new to me or anything and yet, it’s become the first form of “social media” I check every day now. Weird. In the history of YouTube, I’d only ever tuned in to link to music videos or to view the occasional shared video via other social platforms. I had an account solely for the purpose of uploading an old home video to post elsewhere (and also because google basically makes you have an account to all their things once you sign up for one), but otherwise, I didn’t spend much time there.

 

I can’t say that anymore. I spend SO much time there now. Too much maybe.

 

I suppose the addiction was born when my friend Akoss started a BookTube Channel. It was just a baby addiction then, mostly toward unboxing videos of various nerd-themed monthly subscription services, but somewhere along the way, whenever I’d log in to check her latest video, I’d find myself watching several other “similar” videos and then somehow I was subscribed to a bunch of toy channels. Toy channels that feed my already existing toy collecting obsession in dangerous ways.

 

If you would like to fall down the toy channel rabbit hole with me, here are some of my favorites and why!

 

maxresdefault (1) Toy Box Collectibles – I love this channel partly because I love Cupquake (and Red) on other channels (such beautiful, cool nerds), but also because they (along with Hannah sometimes) get so excited about the products it’s impossible to not get excited about them too, even if they’re new to me (they’re totally responsible for so many of my latest addictions). I also like that they really do review a great variety of collectibles, not just the standard ones everyone else is doing and they’re honest about them. While they do tend to like a lot of the “cute” things they find, they don’t pretend to love it all when there are obvious flaws in the toys.

 

 

maxresdefault (2)Unboxing Rocks – This channel is especially awesome because of the Daddy/Daughter dynamic between Jay and Cyan. Sure, Mixx is great too, but there’s just something really special about dad’s getting excited over their daughters girly things. Also, Jay and Mixx are the kind of adult figures I imagine myself being if/when I have children – still into rock, tattoos, and toys (in other words: still being themselves and exposing their kid to a variety of awesomeness instead of solely kid-related coolness).

 

 

hqdefaultRadioJH – This channel frequently also has an awesome Daddy/Daughter dynamic, when Jason decides to do the videos with Audrey, but even when he’s not in front of the camera you know he’s behind it and I just love that he supports his 11 year old daughter’s desire to make a YouTube video every day (and I mean every day) and play with all her toys. Plus, Audrey is just too adorable for words with her funky colored hair and huge excitement over each new toy she reviews. She also sometimes does videos with her little brother, proving to be a fun, good big sister. This channel is another example of good parenting in my opinion.

 

 

1271128_555966037804558_1597091231_oChad Alan – Boys who love dolls FTW. Chad and Audrey are “internet siblings” (that’s a joke, btw) and so it was through her that I discovered him. I’m quite smitten with his politeness, the perfect organization of his collection, and how completely unashamed he is to love dolls the way he does. I’ve read in the comments how much he’s made younger boys unafraid of also liking dolls and I am just happy they have someone like Chad to look up to. Toys are toys; they shouldn’t only cater to one sex over the other.

 

 

maxresdefaultBeardy Nerd – This channel isn’t necessarily a toy channel, but does feature toys often in a different way than the other channels. The Beardy Nerd subscribes to a crazy amount of nerdy monthly subscription services and does individual unboxing reviews of each and then a combined review, rating them against each other. I find this to be super useful if you’ve been considering testing out other subscription services because he doesn’t just showcase what each box offers, he also breaks them down in value vs. the cost of the box too.

 

 

I follow a few other, non-toy related channels for music and laughs, but let’s be real, I spend the bulk of my time on YouTube getting addicted to new toys. And maybe you think addicted is a strong word, but just glance through all the toys I’ve acquired just this year so far in the slideshow below and see what I mean. I’m seriously out of control.